Technology
What you need to know in advertising today
Denis Linine/Shutterstock
Adobe confirmed
on Thursday that it will acquire Marketo for
$4.75 billion.
Marketo is a privately held marketing automation company. Private
equity firm Vista Equity Partners bought the company for $1.8
billion in 2016.
To read more about the acquisition, click here.
In related news:
Insiders are ‘shocked’ that Adobe is paying nearly $5
billion for Marketo, a deal that Salesforce and SAP also looked
over. “Almost spit out my coffee,” said one source
familiar with Marketo’s financials.
‘We’re going to see continued consolidation’: Adobe’s $4.75
billion acquisition of Marketo could spur a takeover spree at
Salesforce and Oracle. Marketing clouds are
aggressively chasing the same tools and expertise to win over
brands.
In other news:
Instagram’s new TV service recommended videos of
potential child abuse. While monitoring IGTV,
Business Insider found its algorithm recommended disturbing and
potentially illegal videos.
Amazon is taking on TiVo with a new Fire TV DVR that can
record live broadcasts. The device
will start at
$229.99 and will be available by the holidays.
Kanye West and Adidas just made a major play to one-up
Supreme. On Monday, Adidas and Kanye
West ran front page ads on nine newspapers across the
country to promote
the launch of Adidas Yeezy Boost 350 V2 Triple White.
Subway is running a new commercial that tries to slam
McDonald’s — but it’s only making customers confused and
angry. Subway has even started apologizing on
Twitter to customers who say they hate the ads.
-
Business7 days ago
Haun Ventures is riding the bitcoin high
-
Entertainment6 days ago
Apple Watch Series 9 vs. SE: A smartwatch skeptic tested both for 13 days
-
Entertainment7 days ago
5 essential gadgets for turning your home into a self-care sanctuary
-
Business4 days ago
Google lays off workers, Tesla cans its Supercharger team and UnitedHealthcare reveals security lapses
-
Entertainment5 days ago
The greatest films on Prime Video right now
-
Business6 days ago
Google dubs Epic’s demands from its antitrust win ‘unnecessary’ and ‘far beyond the scope’ of the verdict
-
Business6 days ago
Apple: pay attention to emerging markets, not falling China sales
-
Entertainment5 days ago
Loneliness in kids: Screen time may play a role