Social Media
Instagram launches a ‘creators’ account to encourage more… creation
Instagram deployed a new tool today that should help it continue to build a more viable alternative to YouTube for individual creators looking to try a different platform. It’s a dedicated account called @creators, which will deliver tips and tricks for people hoping to become more active on the platform.
Based on the pinned FAQ story that Instagram has posted to the account, and a brief explainer with some testimonials from actual creators using the platform. Some of the questions that Instagram answers include how to get Verified, which must be asked so incredibly frequently by this particular set of folks.
The grid posts of @creators include some helpful tips like pointing out that 60% of people listen to stories on the platform with the sound on. Clearly, the account is geared towards pushing video creation tips and tools, which makes sense given that’s an area of growth for the company, and a way for it to win over disaffected YouTubers and younger creators who are looking for their new home on the web.
This could be a huge potential opportunity for Instagram, in fact, and this account, while a small part of an overall approach to wooing creators, is a good one.
-
Entertainment7 days ago
NASA discovered bacteria that wouldn’t die. Now it’s boosting sunscreen.
-
Business6 days ago
Tesla drops prices, Meta confirms Llama 3 release, and Apple allows emulators in the App Store
-
Business5 days ago
TechCrunch Mobility: Cruise robotaxis return and Ford’s BlueCruise comes under scrutiny
-
Entertainment6 days ago
‘The Sympathizer’ review: Park Chan-wook’s Vietnam War spy thriller is TV magic
-
Business4 days ago
Tesla layoffs hit high performers, some departments slashed, sources say
-
Business4 days ago
Meta to close Threads in Turkey to comply with injunction prohibiting data-sharing with Instagram
-
Entertainment3 days ago
ChatGPT vs. Gemini: Which AI chatbot won our 5-round match?
-
Entertainment5 days ago
Lenovo LOQ 15 (2024) review: A cheap gaming laptop, but can it run AAA games?