YouTube removed a jump-scare ad for upcoming horror movie ‘The Nun’

Warner
Bros.

• YouTube removed a six-second ad for the upcoming horror
  movie “The Nun” from playing before select videos because
  people complained about the ad’s jump scare.
• YouTube replied to a tweet with thousands of likes and
  retweets explaining that the ad violated its “shocking content
  policy.”
• “Promotions that are likely to shock or scare” is among
  examples of content it considers violent or shocking.

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The latest horror movie in “The Conjuring” universe is already
terrifying people to the point where YouTube recently cracked
down on an ad for the movie.

A six-second ad for “The Nun” played in front
of select videos on the platform and featured a warning to turn
your volume down, and then there’s a sudden appearance of a
monstrous nun screaming at the camera. But the jump-scare tactic
proved too much to handle for some viewers. 

One tweet in particular from Sunday warned people who might have
anxiety about the ad, and garnered nearly 150,000 likes and over
135,000 retweets.

The tweet said, “WARNING! If you see an ad on youtube with
the volume sign
 being turned down and nothing
else, ITS A JUMPSCARE for the new NUN movie coming out. i advise
you look away and/or turn down the volume if you have anxiety or
just straight up hate jumpscares, pls rt to save a life.”

YouTube replied to the tweet and said, “Appreciate you
bringing this to our attention! This ad violates our shocking
content policy and it’s no longer running as an ad.”

YouTube’s shocking content policy for ads
states, “We value diversity and respect for others, and we
strive to avoid offending or shocking users with ads, websites,
or apps that are inappropriate for our ad network.”

It lists “Promotions that are likely to shock or
scare” among examples of content it considers violent or
shocking.

“The Nun” is the fifth installment in “The Conjuring” series and
comes to theaters September 7.