What you need to know in advertising today

REUTERS/Rex Curry

Amazon’s ad business continues to surge, raking in $2.2 billion
during the second quarter, the company revealed during
second-quarter earnings. Amazon buckets the revenue into a line
item called “other” that primarily comes from advertising.

Amazon reported $52.9 billion in revenue during the quarter, down
slightly from analysts’ expectations. “Other” income jumped 129
percent year-over-year. The company reported $2 billion in
“other” revenue during the first quarter.

To read more about Amazon’s burgeoning ads business,

click here.

In related news:

Amazon’s stock popped 3% after it blew Wall Street away by
reporting a record $2.5 billion profit. Although its
revenue fell shy of projections, investors still applauded the
results, sending the stock up as much as 4% in after-hours
trading.

In other news:

Twitter plummets 18% pre-market after reporting a decline
in monthly active users. Twitter blamed the active
user decline on new European privacy rules and its decision not
to move to paid SMS carrier relationships, and on its efforts to
clean up the platform.

Facebook just promoted a key exec — and the move hints at
the company’s future advertising plans. Mark D’Arcy
has been promoted to VP of global business marketing and chief
creative officer, a role that oversees Facebook’s team of
creative strategists and its more traditional marketing function.

Facebook employees react to the company’s massive
stock-drop: ‘I feel like s–t.’ In messages seen by
Business Insider on Bild, employees said they “feel like shit”
and blamed over-hiring for Facebook’s woes.

Facebook joined YouTube in scrubbing videos from pages
belonging to InfoWars conspiracy theorist Alex
Jones. Facebook has removed four videos on pages
belonging to InfoWars and its founder, Alex Jones, for violating
the company’s community standards, according to CNN.

Cheddar is making a push onto the cable dial, reports The
Wall Street Journal. The company this week went live
on WOW, a Denver-based cable and broadband provider with close to
800,000 subscribers.