Creative communities, Twitch,Screenshot / Business Insider

Twitch — a subsidiary of Amazon — has become synonymous with the boom in video game livestreaming. Tyler “Ninja” Blevins, the most popular “Fortnite” player in the world makes Twitch his virtual home, as do eSports heavyweights like the Overwatch League and Tencent.

However, there’s a growing community of streamers on Twitch who don’t post gaming content at all: They broadcast their real lives, including their weekends spent painting landscapes, their amateur comedy, and their budding skills as musicians. 

Twitch has been making moves to embrace this kind of content, dubbed IRL streaming (internet slang for “in real life). 

IRL has become a catch-all term for any kind of streaming that isn’t gaming. But it’s led the site to become home to an expanding population of artists, comedians, podcasters, musicians, athletes, cooks and social media influencers, all looking to make a living through live-streaming — right alongside Twitch’s usual blend of “Fortnite” and other games.

Here’s what it’s like to live-stream professionally: