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Walmart and Amazon offer deals for Cyber Monday

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walmart
Walmart is adding more deals for Cyber Monday this
year.

AP/Gunnar
Rathbun


Retailers are hoping there’s still enough online shopping to go
around by the time Monday comes.

Amazon and Walmart, the two largest online sellers in the United
States, are both planning on beefing up their online offerings
for Cyber Monday.


Walmart announced on Friday
 that it will be offering
more deals than ever on the Monday after Thanksgiving this year.
Scott Hilton, chief revenue officer for Walmart US e-commerce,
promised “thousands” more deals on Cyber Monday this year when
compared with Walmart’s deals last year.

Hilton also said that Walmart has prepared more inventory this
year on some of the deals it’s offering in toys, home, and
electronics.


Amazon announced Friday
it will start its Cyber Monday Deals
Week on Saturday, November 24, lasting through next week. It
promised “deeper discounts and even more selection” this year.

Last year, Amazon said Cyber Monday 2017
was its
largest single sales day ever
. Prime Day
in 2018
surpassed it as an event
, though that lasted 36 hours, so
it’s likely Cyber Monday still holds the crown for a single-day
event.


Read more:

Thanksgiving is killing Black Friday by replacing it

Some experts have questioned how long Cyber Monday can go on as
its own event. This Black Friday, online sales are predicted to
come in close just shy of last year’s Cyber Monday total of $6.6
billion with $6.2 billion for the day, according to Adobe
Analytics.

The latest shopping trends, such as the growth of e-commerce,
challenge the idea of Black Friday as the day for in-store
shopping and Cyber Monday as the time for online shopping.
Customers don’t look at it that way anymore.

“Significantly early reports of buyer intent shows that 33
percent of US shoppers will mostly or only shop Black Friday
online, taking away from some of the Cyber Monday uniqueness,”
Ray Wimer, an assistant professor of retail practice at Syracuse
University, said in an email.

“Furthermore, 54 percent of US shoppers say they are more likely
to shop online during Black Friday with the biggest reasons being
convenience and simplicity. Again, this would detract from the
Cyber Monday event.”

Adobe predicts Cyber Monday will pull in $7.8 billion in
sales online when all is said and done.

More on Black Friday:

Exclusive FREE Slide Deck: Future of Retail:AI by Business Insider Intelligence

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