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Trump campaign used word ‘invasion’ in more than 2,000 Facebook ads

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The shooting suspect in El Paso, Texas, warned of an “invasion” in a racist internet screed before allegedly killing 22 people. 

Another person fond of the term: President Donald Trump, whose re-election campaign published more than 2,000 Facebook ads using the word “invasion” since January, according to the New York Times

One of Trump's anti-immigrant ads from February 2019

One of Trump’s anti-immigrant ads from February 2019

Image: Facebook Ad Archive

Before the , when he ranted about “caravans” of immigrants from Central America, Trump also ran racist ads. At least one of them was actually removed by Facebook because it was so awful.

Trump’s ads have come under closer scrutiny this week following Saturday’s mass shooting. The Times reports that Trump’s re-election campaign has spent close to $1.25 million on anti-immigration ads since March 2019, per a report from the Democratic communications firm Bully Pulpit Interactive

Another of Trump's anti-immigration ads from February 2019

Another of Trump’s anti-immigration ads from February 2019

Image: Facebook Ad Archive

After a lull in April and May, Bully Pulpit reports Trump’s spending on anti-immigration Facebook ads has risen again this summer, surpassing $100,000 in five of the last seven weeks. 

Trump's recent immigration Facebook ad spending compared to Bernie Sanders and Elizabeth Warren

Trump’s recent immigration Facebook ad spending compared to Bernie Sanders and Elizabeth Warren

Image: Bully Pulpit interactive

Trump condemned racism and hate in a brief speech Monday morning. But the very long list of racist comments in his past expose some serious cognitive dissonance. Now we’ll see if a white supremacist mass murderer using the word “invasion” is enough to stop Trump from using it in his Facebook ads.

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