This startup pitch deck helped Brex raise $57 million for its Series B

This chart shows the size of the market opportunity.

Brex

Then Brex explains how it’s going to solve credit cards for startups.

Brex

Brex aims to provide a quick and effective credit card option.

Brex

Each slide has one message only to avoid overloading the audience.

Brex

The deck gets into some of the coolest features.

Brex

A startup can mandate that large transactions on an employee’s credit card require approval before spending. They can also set credit limits by employee, team, or merchant — like a monthly budget for Uber rides.

Brex

Employees can take a photo of a receipt, and Brex will use software to scan the image and match it to a transaction already in the system.

Brex

The employer can get a high-level view of where money is going.

Brex

I can’t think of anything to say about this slide other than it’s ugly.

Brex

Not all investors agree with Dubugras’s assessment that looks don’t matter.

I shared this story with a seed-stage investor based in San Francisco, and she doubted that an unattractive pitch deck leaves a good impression on a venture capitalist.

“You want people to make an effort. If you can’t remember to even take the time to edit your pitch deck, and you want $500,000 from me, it’s like, no thanks,” the investor said.

Fortunately, Brex has the metrics to impress.

Brex

Low churn means customers aren’t leaving your product. Data show startups find Brex useful and keep their accounts as they scale.

Brex

As customers grow, they spend more on their Brex cards.

Brex

The pitch deck ends by circling back on the mission. Brex wants to reinvent underwriting for startups seeking access to credit cards.

Brex

With these 19 slides, it raised $57 million to do just that.

Brex