Take a look at the pickup truck emoji that could arrive in 2020

Look through the emoji menu and there’s delivery trucks, cars, taxis, articulated lorries, buses, headlights, and other ways to get around. ?????

But where’s the pickup truck?

Ford, the U.S. automaker behind the popular F-150 full-size pickup truck, petitioned the Unicode Consortium back in 2018 to add a pickup truck emoji. The organization manages what words become picture graphics used in our texts, tweets, status updates, emails, and more. On World Emoji Day (yes, there’s a day dedicated to emoji, and it’s today) Ford showed off the proposed image that could make its way onto phone and computer screens.

The next update in 2020 (the 230 new emoji for 2019 were announced back in February) could include the pickup truck. It was short-listed as an emoji candidate as a 2020 addition. There are already more than 3,000 approved icons available.

In a tongue-in-cheek video voiced by actor Bryan Cranston, Ford mocks the car reveal process, while including some of the design elements that went into the new emoji that will be free to use (hopefully ?, as Ford noted) online and on mobile devices.

Although Ford is pushing for the pickup, the emoji design is brand-less. The American automaker said it didn’t combine efforts with other brands like Chevy or Ram, and this was the first time Ford got involved in the emoji scene. The Unicode Consortium said it couldn’t comment on individual proposals, but did share the official proposal submitted last year for the pickup icon. It includes several tweets from Dwayne “The Rock” Johnson jonesing for a pickup emoji.

While the truck community is excited about the possibility of typing with the icon, the pickup can also be used to mean other things, just like how the eggplant and peach took on different meanings. 

Keep on truckin’.