gear s3 blackAntonio Villas-Boas/Business InsiderIn just a few weeks, Samsung will reportedly introduce the Galaxy Watch, its latest entry into the smartwatch game.

But on Monday, the electronics maker may have accidentally ruined the big reveal. 

The smartwatch showed up on Samsung’s website Monday morning and was spotted by CNET’s Scott Stein. Samsung’s listing showed a rose gold, 42-mm watch labeled “Galaxy Watch,” right next to Samsung’s Gear S2 watch. 

The listing has since been removed from Samsung’s website.

Samsung isn’t new to the world of smartwatches; its first watch, the Galaxy Gear, came out in 2013. Since then, Samsung has added the Gear S2, the Gear S3, and the Gear Sport to its lineup, along with a slew of fitness trackers.

But this year is slightly different for a few reasons.

For one, Samsung will reportedly ditch “Gear” from the name and simply call it the Galaxy Watch. Samsung all but confirmed that that’s the new name on Monday. 

For another, Samsung has recently gone out of its way to taunt Apple, creating several ads that pit the two companies against each other. While that battle has mostly been confined to the realm of premium smartphones, it seems as though Samsung is now targeting Apple in other areas too — the rumored Bixby smart speaker, which would compete with Apple’s HomePod, and now a smartwatch to compete with the Apple Watch.

In fact, all signs point to the Galaxy Watch having many features similar to the Apple Watch, like cellular connectivity, color options, and a built-in smart assistant.

Here’s everything we’ve heard so far about the Samsung Galaxy Watch: