People are making fun of Apple’s iPhone ‘XS,’ calling it ‘extra small’

Hollis
Johnson

• The next-generation iPhone may be called “iPhone XS,”
  according to a report from 9to5Mac.
• People are already making fun of the name, calling it
  “iPhone Extra Small” and “iPhone Excess.”
• Apple still has time to change the name, lest we all
  suffer people telling the same jokes for the next
  year.

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Apple blog
9to5Mac published a report last week that claimed, among
other things, that the new iPhone set to be unveiled at Apple’s
September 12 event will be called “iPhone XS.”

The name iPhone XS would make sense, given Apple’s convention for
naming past phones: Every other year, the iPhone gets an “S”
model where it looks the same as its predecessor, but features
lots of internal improvements and refinements. The iPhone 4S
followed the iPhone 4, the iPhone 5S followed the iPhone 5, and
so on.

But still, despite Apple’s marketing and insistence on calling
last year’s iPhone X “the iPhone 10” —  “X” is the Roman
numeral for “10,” and it was the 10th anniversary iPhone — lots
of people still called it “the iPhone Ex.”

Should this confusion carry over — and it will — there will be
even more questions about how to pronounce this year’s phone, if
it is indeed called the “iPhone XS.”

It’s already happening on Twitter. Plenty of people are joking
the “XS” will mean “extra small”:

Others are reading the name as “iPhone Excess.”

And then there’s this guy, who realizes Apple is doomed no matter
how people pronounce iPhone XS, as the name “Ten-S” also sounds
similar to “Tennis.”

The two main takeaways here:

1. People on Twitter tend to repeat the same jokes. 
2. The name iPhone XS would be ridiculed by everyone,
   everywhere.

Assuming 9to5Mac’s report was accurate, here’s hoping Apple comes
up with a quick name change before next week’s event, lest we
suffer people on social media and elsewhere making the same jokes
about the iPhone’s name for the next year and beyond. There’s
still time to make this phone the “iPhone 11” — or, at least, not
the XS.