Millennials pick Amazon over sex: survey

Amazon
CEO Jeff Bezos is benefiting from some millennials preferring
Amazon to sex and alcohol.
Drew
Angerer/Getty Images

• 44% of millennials would rather give up sex than quit
  Amazon
  for a year, according to a new survey. 
• More than three in four millennials would choose Amazon over
  alcohol.
• While Amazon
  has
  faced backlash in recent months, the e-commerce giant was
  still named America’s most loved brand in Morning Consult’s
  annual report this week. 

Sex, booze, or Amazon? For some millennials, the choice is easy:
online shopping. 

44% of millennials said they would rather give up sex than quit
Amazon for a year, according to a new survey from Max Borges
Agency. And, 77% of those surveyed would choose Amazon over
alcohol for a year. 

Max Borges Agency polled 1,108 people from the ages of 18 to 34
who had bought consumer-tech products on Amazon in the last year.

Millennials prioritizing Amazon over sex and alcohol is just one
sign of the e-commerce giant’s dominance. 

Amazon was named America’s most loved brand for the second year
in a row in Morning Consult’s annual report, released Wednesday.
And, earlier in December, the company briefly became the world’s
most valuable public company, reaching a market capitalization of
$865 billion — ahead of Apple’s $864.8 billion valuation.

Read more:

Amazon briefly becomes the world’s most valuable publicly traded
company

The e-commerce giant has dealt with backlash in recent months.
Thousands of Amazon workers across Europe went on strike on Black
Friday, to
protest what they called “inhumane conditions” in warehouses.
In October, the company announced it would raise the minimum wage
for all of its workers to $15 an hour, after being slammed by
politicians such as Sen. Bernie Sanders. 

Amazon has also been
criticized for its approach to its second headquarters
project. In November, the company announced it would split
HQ2 between Queens, New York, and the newly formed National
Landing area of Arlington, Virginia. In the weeks since, Amazon
has been criticized for splitting its headquarters and the

potential negative impacts on the local communities where it will
develop those offices.

Read more:

New Yorkers are storming one of Amazon’s stores in protest of
HQ2. Here are all the reasons why people are furious.

The company has said that it will enrich cities where it opens
offices and that workers’ wages were comparable to other
retailers
even before the wage hike.

Ultimately, while the backlash has made headlines, it clearly has
not impacted many shoppers’ obsession with Amazon — which some
people seem to crave to a greater degree than sex or booze.