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Lyft like Uber adds a personalized ride subscription plan

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Lyft wants to commit more riders to its platform.
Lyft wants to commit more riders to its platform.

Image: Jaap Arriens/NurPhoto via Getty Images)

Lyft released a new monthly subscription plan on Monday for routes you take often, like home to the office or from the gym. 

The “personal plan” is now available after the ride-hailing company had tested its all-access plan and other variations starting late last year. The all-access plan, which offers a set number of rides for a discounted up-front price, is still available.

The new plan locks in set pricing between two routes for a monthly fee. So for $7.99 per month you can guarantee unlimited rides at a rate of, say, $9.99 per ride, or whatever it would be between the two locations you choose.

Lyft's personal plan is a monthly subscription for rides.

Lyft’s personal plan is a monthly subscription for rides.

If the plan looks really familiar, it’s because Uber started offering pretty much the same thing back in June. Uber’s ride pass offers a one-time fee of $9.99 for set prices for shared and regular rides between two locations that you want.

The only difference is Uber’s is a 28-day pass, while Lyft’s is an on-going monthly (30-day) plan that you can cancel anytime. Uber also offers pass holders 15 percent off on other routes not on the plan. 

Uber's been offering a ride pass for the past month.

Uber’s been offering a ride pass for the past month.

These subscriptions are a big push to grab passengers and commit them to a sole platform that they’ll use consistently. Even if someone already takes a lot of Uber or Lyft rides, this formalizes their commitment to one of the companies. With a pass riders aren’t going to switch between the two or find another method to get around — they’ve already essentially paid for their rides for a month.

It’s heating up between the two major ride-sharing services. 

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