Technology
Lyft and Southwest partner to order rides to the airport
Southwest and ride-hailing app Lyft inked a deal last month, but after the airline put out an email Friday about the partnership, people seemed confused about what it entails.
Instead of a mile-earning opportunity, the partnership just means you can order Lyft rides in the Southwest mobile app — if you keep location services on.
Southwest partnered with Lyft, how lit now I get skymiles from delta and rapid rewards w SW!!
— Gwen Stacy (@thotpagnemami) July 27, 2018
Need to get on this one, Southwest. The current @lyft partnership with Delta SkyMiles has me splitting up my air travel business. Make it easy for me to quit Delta, will ya? Having Lyft access in the SW app isn’t that great if no rewards benefits.
— SR56 (@Roondog56) July 27, 2018
It’s reminiscent of Uber fully integrating into Google Maps, letting users book a ride without ever leaving the map app (that feature has sadly since ended). It’s mostly for convenience — especially for business travelers who solely use Lyft.
Here’s the Southwest-Lyft integration in action:
Through Southwest’s app, you can order a car up to four hours ahead of your flight, or when you land. The app will show the estimated car ride length and cost.
For ride-share passengers who compare prices between Lyft and Uber, this may not be convenient enough to persuade someone to stick to Lyft just because it’s already queued up … but who knows?
Although Southwest clarified that the partnership is purely an app integration and nothing more, its comment on Twitter — “you never know what the future holds” — makes it seem like there’s the possibility of a deeper partnership.
Oh, we love the way you think, Robert! Currently, our relationship with the good folks at Lyft is simply available for our Customers convenience, but you never know what the future holds. Thanks for reaching out. -Steve
— Southwest Airlines (@SouthwestAir) July 27, 2018
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