Connect with us


Lululemon vs. Athleta: Which is a better athleisure store?




Though both Lululemon and Athleta continue to report growing sales in an increasingly saturated athletic wear market, Lululemon’s focus on innovation in both product assortment and in-store technology is paying off.

In a call with investors on Wednesday, Lululemon CEO Calvin McDonald reported significant growth across the company’s “Power of Three” growth plan — a five-year strategy focused on bolstering its menswear, e-commerce, and international businesses. Progress in these categories showed: Menswear revenue in the first quarter of 2019 rose 33%, online revenue increased by 35%, and international revenue leapt by 39%.

“Our innovative merchandise assortments and our engagement with guests around the world enables the financial results we’re proud to report to you today,” McDonald said on the call.

Read more: Lululemon is growing beyond the women’s yoga pants that made it famous as competition heats up

While it remains to be seen how Gap Inc.‘s ongoing challenges may impact Athleta — including Gap’s recently announced plans to spin off Old Navy into a separate company — the brand is still on an upward trajectory and plans to open a total of 25 new stores in 2019. Athleta, which Gap acquired in 2006, also just celebrated its first year as a certified B Corporation, a testament to its work on sustainability.

Still, a visit to both stores showed why Lululemon’s rapid growth is outpacing Athleta:

Continue Reading
Advertisement Find your dream job