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Technology to launch US online store with Google soon


on is coming to America.
AP/Ng Han Guan

  • China’s
    will soon have a flagship online store on Google.
  • It will be the first time the Chinese e-commerce giant
    can sell directly to US customers.
  • The partnership was announced in June, when Google
    invested $550 million in
  • The partnership comes as rising trade tensions threaten
    to derail partnerships with Chinese companies selling in the

China’s is about to get more access to the American

The retailer, which claims to be the largest in China to sell
directly to customers, is opening a US online store with the help
of Google soon,

according to Bloomberg
. The partnership, which was announced
in June, will enable it to sell directly to US customers for the
first time. Google will handle payments and behind-the-scenes
order processing, but will have its own centers for
shipping orders.

“We are shipping from US fulfillment centers to US
end-customers,” Bao Yan,’s head of logistics,
told Bloomberg

A representative for confirmed the plans to Business
Insider but said a launch date has not yet been set. does not currently sell directly into America, but it does
have a partnership to sell products in the US through Walmart.
The Google partnership would be more direct.

It’s the first fruit of a partnership since Google revealed a
$550 million investment in earlier this year. claims to be the largest retailer in China, but it doesn’t
have much of an international presence yet. It operates more like
a traditional retailer, akin to Amazon, and not as a marketplace
like Alibaba.’s arrival on US shores comes as Amazon is
solidifying its hold on US e-commerce. Google could be looking to
get in on ad-based product searches, a growing field for
advertising that is currently one of
Amazon’s fastest-growing businesses

But it also comes at a uncertain time, as it seems trade tensions
between the US and China will not let up anytime soon. It’s
unclear how that will affect’s plans.

Get the latest Google stock price here.

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