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Instagram beats Snapchat as most-used app among teens in Piper Jaffray survey

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  • Instagram has surpassed Snapchat as the most-used app
    among American teens, according to a new survey. 
  • The survey found that 85% of teens said they use Instagram at
    least once per month, compared to 84% who said they use Snapchat
    the same amount. 
  • Overall, Snapchat and Instagram are the two most-used
    apps among the surveyed teens, while Twitter and Facebook trail
    behind. 

For the first time, Instagram has beat out Snapchat as the
most-used app among teens. 

Investment bank Piper Jaffray released its annual “Taking Stock
With Teens” report
on Monday, which surveyed 8,600 teens
from 48 states to determine rising trends in fashion,
entertainment, and technology. For the first time,
Instagram has surpassed Snapchat in terms of teen usage.

The survey found that 85% of teens said they use Instagram at
least once per month, while 84% said they use Snapchat at least
once per month. This is the first time Instagram has surpassed
Snapchat in Piper Jaffray’s survey since Spring 2016. 

However, Snapchat is still heavily favored among teen users: when
asked what their favorite social media platform is, 46% of teens
chose Snapchat, while 32% chose Instagram. Overall, Snapchat
and Instagram are the two most-used apps among the surveyed
teens, while Twitter and Facebook trail behind. 

Snapchat has waned in popularity among all
age groups recently, particularly after a redesign caused
backlash among its users. In fact, shortly after Snapchat changed
its design in February, roughly
1.2 million people signed an online
petition
 pleading with Snapchat developers to undo
the update. 
Snapchat
decided to roll back
 the changes in May,
and even Snap CEO Evan Spiegel admitted
that the redesign affected Snapchat’s user count. 

In the last several months, Instagram has added features that
seemed to copy Snapchat, like Stories and vanishing direct
message photos, but it seems to have been a boon for Instagram’s
user count: the company reported
1 billion active monthly users
in June, a large step up from
Snapchat’s 100 million monthly active users. 

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