IMG_5798Business Insider/Nick Bastone

Typically, I take my lunch to work. It’s healthier than always eating out and helps me save some dough. But microwaved leftovers and soggy PB&J’s can get old. 

So I decided to try out Ritual — an order-ahead app that I’ve seen advertised all around San Francisco’s Financial District. It’s also available in most major US cities like New York City, Chicago, and Washington, D.C.

I was initially wary of Ritual. If I wanted a food app for the sole purpose of convenience, why wouldn’t I splurge on a food-delivery app like Caviar that would bring food right to me? Or, if I was optimizing on price, why wouldn’t I use MealPal — the monthly subscription service where lunches from local restaurants only cost $6. 

The value propositions of Ritual — order ahead, skip the line, and earn rewards — seemed to fall in some awkward middle ground of food apps that didn’t seem all too compelling for me.  

Nonetheless, I was curious to see why so many techies around me seemed to be loving it. 

Here’s what I found: