Technology
How to automate your email marketing campaigns on the cheap
Talk of advancements in automation tends to scare people because it conjures mental images of a robot apocalypse. But in the world of email marketing, it’s a very welcome trend.
You see, automating emails makes it super easy to personalize messages for specific prospects and customers without sorting through your contact list person by person. This personalized approach totally pays off, too: It results in wayyy higher click rates than tedious traditional broadcasting emails — 119% higher click rates, according to one estimate — which involve sending an individual message to everyone on your list.
It’s easy to start automating your own emails with a lifetime subscription to Stackmails, a tool that lets you create and schedule custom campaigns from the comfort of your own Gmail account(s). And for a limited time, it’s also quite affordable: Our readers can save 97% on a Stackmails Unlimited Plan when they sign up within the next few days.
With Stackmails, you’ll use custom mail merge fields to send personalized emails to up to 2,000 different recipients. Prospects can be added on the regular using Stackmails’ .csv and MySQL integration features, which can pull leads from your website or online store.
From there, you’ll be able to monitor said emails’ performance with analytics and tracking tools that examine your delivery, open, click, reply, and bounce rates. Plus, you can easily set up trigger-based email follow-ups and drip campaigns based on whether an email is opened, replied to, or otherwise.
A $2,280 value, you can sign up for a Stackmails Email Automation Unlimited Plan for just $49 when you visit the Mashable Shop today.
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