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Holiday 2018: Best-selling items online so far

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LOL Surprise
L.O.L. Surprise dolls are set to be one the of most
popular toys this holiday.

Cindy
Ord/Getty


  • Black
    Friday
     hasn’t officially started, but the holiday
    shopping season is already off to a roaring start
    online. 
  • The hottest toys so far have been L.O.L. Surprise!
    dolls, Fingerlings toys, and Little Live Pets. 
  • The most popular tech purchases include digital
    cameras, which are seeing a resurgence, as well as the Amazon
    Fire TV and Amazon Echo. Video game consoles have also been
    popular, including the Nintendo Switch, NES Classic, and Xbox
    One X. 
  • Adobe forecasts that $124.1 billion will be spent
    online in November and December this year. 

Holiday sales are off to a roaring start already.

$31.9 billion was been spent online between November 1 and 20,
according to Adobe Analytics. That represents 16.7% growth over
last year’s numbers. Every single day of the month, through
November 20, reeled in more than $1 billion in online sales, a
first. Monday, November 20 was the first day to crest $2 billion.

“We are on track for another blockbuster season for e-commerce,
as consumers increasingly favor the convenience of shopping
online over making the trip to stores,” Taylor Schreiner,
director of Adobe Digital Insights, said in a prepared statement.

“Big discounts are on the horizon in the coming days, and
shoppers need not wait until Cyber Monday for some of the best
deals in computers, televisions and tablets.”


Read more:



Here’s why we call the day after Thanksgiving ‘Black
Friday’

As for what people are buying online, it’s dominated by three
categories, according to Adobe: toys, video games, and other
electronics.

The hottest toys so far have been L.O.L. Surprise! dolls,
Fingerlings toys, and Little Live Pets. Video game consoles have
also been popular, including the Nintendo Switch, NES Classic,
and Xbox One X. The most popular tech purchases include digital
cameras, which are seeing a resurgence, as well as the Amazon
Fire TV and Amazon Echo.

“Big discounts are on the horizon in the coming days, and
shoppers need not wait until Cyber Monday for some of the best
deals in computers, televisions and tablets,” Schreiner
said. 

There’s some concern that shopping online on
Black Friday is stealing some sales from Cyber Monday
, as
more people log online to shop on the day after Thanksgiving and
retailers follow with compelling deals.

Adobe also reaffirmed its forecast of $124.1 billion to be spent
online in November and December this year.

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