Google will now let users auto-delete location history and activity data

Google is giving people a lot more control over their personal data.

The company on Wednesday a new feature that lets people automatically delete their location history and web activity data attached to their Google account. 

Now, if they choose, users can automatically delete their location and web history after 3 or 18 month intervals. Once enabled, any data older than the selected amount of  time will be automatically deleted from their account on an ongoing basis.

Google users could already delete specific location and web data as well as completely turn those features — but this new feature will make it easier to delete all of that data after short increments of time.

The announcement coincidentally comes in the wake of a that was filed against Google last year over its location history data collection practices. An investigation uncovered that the search giant was still even after they turned the feature off in their settings.

Google says it uses this type of to personalize user experiences. For example, location data can be used to recommend a restaurant during a Google Maps search; however, many Google Account holders simply aren’t aware that the search company is collecting and storing private data on what websites they visit or where they’ve . 

With becoming a bigger concern within the tech industry as a whole — and the threat of looming — companies like Google are stepping up and giving its users more control over their data. To take advantage of the privacy feature, visit your Google account activity controls.