Technology
Facebook is looking for a high powered legal expert
-
Facebook posted a job for a ‘marketing counsel’ to
advise on the company’s marketing practices. -
The job posting specifically mentions privacy, data
protection and consumer protection laws as examples of the type
of work that the counsel will advise on. -
The planned hire comes as Facebook continues to assure
both marketers and lawmakers that its data is safe in the wake
of Cambridge Analytica and the upcoming midterm
elections. -
Chief operating officer Sheryl Sandberg, along with
other tech executives, will testify in front of the Senate
Intelligence Committee this week about such issues. -
Facebook recently hired HP CMO Antonio Lucio to help
repair the social network’s public image.
Facebook execs have spent the last six months trying to make
marketers and lawmakers more comfortable with how it collects and
uses consumer data in light of a mounting lists of controversies,
screwups and regulations.
Now Facebook wants to bring in a high powered legal expert to
help to make sure it doesn’t have any more screwups — at least
with its advertising.
According to a job posting both on LinkedIn and on Facebook’s
website, the company is looking for a marketing counsel to join
its legal team who will be responsible for advising on both
Facebook’s consumer-facing advertising and its own advertising
business.
The marketing counsel “requires working with and providing
guidance to stakeholders on legal, privacy, data protection and
other applicable compliance requirements,” according to the job
listing.
The marketing counsel will work across Facebook’s consumer, brand
advertising and business teams to provide advice on “broad” legal
areas like privacy, data protection, consumer protection laws and
intellectual property, per the listing.
The job requires at least three years experience with marketing
law experience and is based out of the company’s headquarters in
Menlo Park, California.
Facebook is under pressure about data from multiple parties
At the same time that Facebook is seeking a legal expert, the
company is facing a string of scandals — including the fallout of
data misuse by Cambridge Analytica and Russian operatives to
concerns
over the spread of misinformation on the platform.
Later this week, chief operating officer Sheryl Sandberg
will testify before the Senate Intelligence Committee
alongside Twitter’s CEO Jack Dorsey about Russia’s interference
in the 2016 election. New regulation such as the European Union’s
General Data Protection Regulation have also put Facebook’s data
in the spotlight.
After Gary Briggs announced that he was leaving Facebook and his
role as chief marketing officer, Facebook
recently poached HP’s chief marketing officer Antonio Lucio
to fill the position and smooth over the company’s public image.
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