Technology
Enjoy those Uber Select rides while you can
Uber is cleaning up its ride-hailing app and bidding adieu to most of its luxury ride options.
Drivers across the U.S. and Canada were told Friday that by the end of July, ride options for more luxury experiences often in bigger, nicer, and new cars were being consolidated.
That means Select, Premium, Premium SUV, Lux, and Lux SUV will no longer be an option. Instead Uber Comfort and different tiers of Uber Black will be the only “luxury” level rides available to order.
Last year we got Uber Comfort as a halfway point to a black car (with quiet mode!), but it made the options for anything other than a regular UberX or Uber Pool shared ride even more confusing and bloated.
It’s not just confusion that led to the slimmed-down luxury listings. An Uber spokesperson said in an email statement, “Reduced earnings opportunities, lower passenger interest and feedback from drivers contributed to this decision.”
For what it’s worth, Uber users in California and New York won’t be affected by the changes. Everyone else, get used to a shorter list of options you open the app.
If people aren’t choosing a Lux SUV, there’s no point in having it. To be honest, I had to look up what Uber Select even was: The Uber site describes it as a “low-cost ride with an added touch of luxury.”
Whatever it is, you only have five more months left to enjoy it.
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