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Chart shows Netflix and Amazon genre breakdown for TV and movies



The Romanoffs
“The Romanoffs”

  • Data from Ampere Analysis shows that Amazon is focusing
    on dramas in upcoming TV shows and movies, while Netflix is
    focusing more on comedy.
  • 25% of Amazon’s upcoming titles are dramas, while 23%
    of Netflix’s are comedies.
  • Both are developing plenty of sci-fi and fantasy
    content, though, as is Apple as it prepares to enter the
    streaming game.


Netflix and Amazon are major players in streaming, and as both
services have accelerated original content production, putting
them in competition with one another for projects, they’ve also
found their respective niches.

New data from Ampere Analysis shows how much Netflix and Amazon
differ in upcoming content in terms of genre. Recently, Netflix
has leaned into comedy, while Amazon is focusing more on drama.

The chart below shows that 25% of Amazon’s in-development shows
and movies are dramas, while 15% are comedies. On the other side,
23% of Netflix’s upcoming titles are comedies, and 17% are

A major upcoming original drama from Amazon is “The Romanoffs”
from Matthew Weiner, the creator of “Mad Men,” that drops on the
service in October. Meanwhile, stand-up comedy has seen a
resurgence on Netflix with plenty more to come. 

Sci-fi and fantasy content is also a focus for both services.
Netflix recently announced that it will develop a live-action
“Avatar: The Last Airbender” series, while Amazon purchased the
rights to “The Lord of the Rings” for its own TV series.

Ampere found that Apple, which is preparing to enter the
streaming game, is also focusing on sci-fi to compete with
Netflix, with 27% of its upcoming content being in that genre.

Apple is planning a revival
of Steven Spielberg’s sci-fi and horror anthology
series, “Amazing Stories,” a sci-fi drama series from “Star Trek:
The Next Generation” showrunner Ronald D. Moore, and an
adaptation of Isaac Asimov’s “Foundation.”

Here is a chart that shows the breakdown of upcoming
content by genre for Netflix and Amazon:

netflix and amazon genre chartShayanne Gal/Business Insider

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