BuzzFeed to make ‘#What2Watch’ for Twitter

BuzzFeed
CEO Jonah Peretti with “AM to DM” hosts Saeed Jones and Isaac
Fitzgerald.
Getty

• BuzzFeed is launching its second show on Twitter
  following “AM to DM.”
• Made in London, weekly show “#What2Watch” will tell
  viewers what they should be watching on television and online,
  on services like Netflix.
• Twitter’s internal figures show 69% of users watch
  traditional TV every day.

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BuzzFeed is preparing its second live TV show for Twitter
following the launch of morning show “AM to DM.”

BuzzFeed’s UK office will make “#What2Watch” for Twitter, a
weekly format that will tell viewers what they should be watching
on television and online, on services such as Netflix.

“#What2Watch” will be hosted by Scott Bryan, BuzzFeed’s TV
editor, and Social Media Editor Dionne Grant. It will be filmed
at BuzzFeed’s London office, and will be available to watch on
Twitter for free around the world.

TV provides one of the “biggest and most vibrant conversations”
on Twitter, according to UK Managing Director Dara Nasr, and
BuzzFeed will encourage users to join the conversation using the
#What2Watch hashtag.

BuzzFeed’s new Twitter
show.
Twitter

Twitter’s internal figures show 69% of users watch traditional TV
every day, with 45% viewing at least three hours a day. The
company said there have been 32 million tweets about television
in 2018.

It’s a sign that both BuzzFeed and Twitter are pleased with the
progress of “AM to DM,” which launched in the US last year and,
according to BuzzFeed, reaches
more than a million viewers an episode.

BuzzFeed has shown an increasing appetite to open up its newsroom
to cameras. The website is also working with Netflix on “Follow
This,” a series of 15-minute documentaries going behind the
scenes, following BuzzFeed reporters.