Brands that are owned by Amazon: list

Lark & Ro, specializing in women’s apparel, is one of Amazon’s many private-label brands.Amazon

• Amazon owns many private-label brands.
• In fact, Amazon owns more than 70 of its own private label brands, according to Recode.
• The products Amazon sells via private label range from basic care items like cold medicine to tech accessories, fashion, and many other categories. 

Amazon owns many private-label brands. 

Earlier in 2018, Recode reported that Amazon owns upwards of 70 of its own private-label brands — at least 60 of which were released in 2017 or later. 

Many of Amazon’s private-label brands were started in niche categories like batteries or pet carriers, but lately, Amazon has been branching into categories that already have well-established leaders, like paper towels, which is led by Bounty.

Though Amazon may not be able to beat out its competitors in these categories, private labels help to increase customer loyalty by making them exclusive to Amazon. Some of the private-label brands, such as Solimo, are even listed as being available exclusively to Prime members.

The products Amazon sells via private label range from basic care items like cold medicine to tech accessories, fashion, and many other categories. 

Here are all of the Amazon-owned brands that we could find: