Technology
Apple’s new privacy ad is one big subtweet
Apple, not known for being shy about its willingness to do a bit of trolling at the expense of competitors, has a new privacy ad campaign that’s basically one big subtweet.
The ad, Apple’s first television spot to tackle the subject of privacy directly, opens with a shot of the iPhone and the words “privacy matters,” before delving into a montage of basic actions people take to protect their day-to-day privacy that have nothing to do with Apple or its products.
The tone of the ad, which will run online and on TV, is lighthearted. There’s no mention of messy data privacy or encryption, just “If privacy matters in your life, it should matter to the phone your life is on.”
It closes with another closeup shot if an iPhone, and the words, “Privacy. That’s iPhone.”
But implicit in the ad, which will run throughout the NCAA’s March Madness tournament, is another message: that other phones can’t be trusted.
-
Business7 days ago
API startup Noname Security nears $500M deal to sell itself to Akamai
-
Entertainment6 days ago
NASA discovered bacteria that wouldn’t die. Now it’s boosting sunscreen.
-
Entertainment7 days ago
How to watch ‘Argylle’: When and where is it streaming?
-
Business6 days ago
Tesla drops prices, Meta confirms Llama 3 release, and Apple allows emulators in the App Store
-
Business5 days ago
TechCrunch Mobility: Cruise robotaxis return and Ford’s BlueCruise comes under scrutiny
-
Entertainment5 days ago
‘The Sympathizer’ review: Park Chan-wook’s Vietnam War spy thriller is TV magic
-
Business4 days ago
Tesla layoffs hit high performers, some departments slashed, sources say
-
Business4 days ago
Meta to close Threads in Turkey to comply with injunction prohibiting data-sharing with Instagram