Apple unveiled three new iPhones at its September 2018 event. The iPhone XS, XS Max, and XR all feature full-screen edge-to-edge displays, like last year’s iPhone X. The XS models are set to go on sale later this month, while the XR will be made available in mid-October. Prices start at $749 for the XR, $999 for the XS, and $1099 for the XS Max.