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Advertising news today: Amazon rises, Facebook’s latest exec departure

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Mark Read
Mark
Read / Twitter


The ad holding giant WPP is merging J. Walter Thompson, one of
the world’s oldest ad agencies, with Wunderman, its global
digital network, the
company announced on Monday
.

The new organization, called Wunderman Thompson, will be led by
Wunderman’s global CEO, Mel Edwards, while Tamara Ingram, the CEO
of J. Walter Thompson, will become chairman.

The merger comes on the heels of a similar union in September,
where WPP brought together the agencies VML and Young &
Rubicam to create a new entity called VMLY&R.

It’s the latest illustration of CEO Mark Read’s quest to simplify
WPP’s various networks, revive growth, and better integrate
creative, digital, and media functions.

“It shows that there are no sacred cows, which is a good sign for
WPP,” said David Jones, the former Havas chief who founded the
brand-tech company You & Mr. Jones.

Click here to read more about what the
merger means for the future of the industry.

In other news:

Facebook has a bruising week ahead as British lawmakers
say there’s a ‘high level of public interest’ in releasing a
cache of seized legal documents.
 The documents
could contain explosive revelations about how Facebook’s privacy
policy allowed Cambridge Analytica to secure the data of 87
million users.

Speaking of Facebook, WhatsApp’s chief business officer
is the latest exec to leave Facebook.
Neeraj Arora
is the latest in a long line of senior execs to
quit Facebook,
from the cofounders of Instagram to Oculus.

Facebook Watch is reportedly shifting its strategy to
focus on older users instead of teens and young adults, CNBC
reports.
The dedicated video platform
has failed to get recognition with users, who aren’t
used to watching long videos on Facebook.

Here is a look at how Amazon is on track to become an
advertising juggernaut, according to the Wall Street
Journal.
The company’s ad sales have been growing at
a steady clip in recent quarters, with the ad business expected
to generate more income than its cloud business in the next few
years, according to analysts. 


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