43% of Americans watch something on Netflix on any given day: Study

Netflix

• 43% of US adults will watch something on Netflix on any
  given day, according to a study by the analytics firm
  YouGov.
• This figure matched the percentage of American adults
  who will watch live TV through a cable provider on any given
  day, the firm said.
• Netflix also led all networks in one poll the firm
  conducted to see which network had the highest “buzz” among
  consumers.

 

Netflix’s popularity is close to surpassing that of cable
television, at least by one measurement.

According to a new study by the analytics firm YouGov, nearly
half of all Americans adults will watch some kind of programming
on Netflix on a daily basis.

The firm surveyed 105,664 US adults and found that 43% of those
surveyed will watch some content on Netflix on any given day.
This figure equaled the percentage of US adults (43%) who will
watch live TV through a cable provider on any given day, YouGov
said.

The findings came from a YouGov
report titled “TV’s Everywhere Ecosystem: US consumer
perception towards the television networks sector.” The report
includes an in-depth case study on Netflix’s recent growth and
consumer perception of its brand. 

Netflix led all networks in one poll the firm conducted to see
which network had the highest “buzz” among consumers.

For the “buzz” poll, YouGov asked its survey participants the
following question: “If you’ve heard anything about the following
networks in the last two weeks, through advertising, news or word
of mouth, was it positive or negative?” 

The firm then asked participants to assign scores to each network
on a scale from -100 to +100, and Netflix led all networks with a
positive net “buzz” score of 34% — 16 points higher
than Hulu, which came in second place, and 20 points ahead of its
streaming rival Amazon. 

YouGov

Read the full report over at YouGov.