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21 of the best Absolut Vodka print ads of all time

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Absolut’s iconic print ads generally featured the same two things: the bottle and the text.
Shutterstock/Roxane 134

In 1980, the advertising agency TBWA made an ad for Swedish vodka brand Absolut featuring a bottle of its product with a halo above it and the words “Absolut Perfection.” written below.

The ad was an instant hit and spawned one of the most iconic ad campaigns of the subsequent three decades — all including the Absolut bottle in a variety of creative displays.

By the time the campaign ended in the mid 2000s, Absolut had created more than 1,500 ads and drastically increased its US sales from a paltry 10,000 cases in 1980 to 4.5 million in 2000. Its advertising budget grew as well, from $750,000 in 1980 to $33 million in 2000. In that time, Absolut went from a newcomer to the US market to the most heavily advertised liquor brand in the world.

Despite not running its iconic bottle ads anymore, Absolut still dominates alcohol marketing. Its latest ad campaign features singer-rapper Lizzo as the face for a new product line: Absolut Juice.

Here are some of the most memorable Absolut ads in the original campaign’s 25-year run, in chronological order.

Aaron Taube contributed to a previous version of this post.

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