Startups
Subscription startup Bespoke Post is creating its own brands and products for men
Bespoke Post says it has more than 100,000 subscribers signed up to receive a monthly “box of awesome” (that’s what it calls its bundles of curated men’s products). Next up: Creating brands and products of its own.
It’s a common move for retailers and ecommerce companies to launch their own brands, but it sounds like Bespoke Post isn’t just looking to create generic versions of stuff you’re already buying.
Instead, it says its “brand development studio” the Foundry will identify opportunities for men’s products that don’t exist, work with manufacturers to create those products and improve them with feedback from Bespoke Post customers.
The company is also unveiling its first new brand, Base Light, which creates grooming products for men, starting with a line of bar soaps. How is this different from any other soap? Bespoke Post says the bars are handmade in the United States, without “harsh” ingredients like synthetic dyes, parabens, sulfates or phthalates.
Base Light soaps are available for purchase individually, or as part of the company’s Refresh Grooming Box. There are also plans to launch Base Light-branded face wash, face scrub, face moisturizer, shampoo, conditioner, body wash and beard oil products this fall.
“Each month, we deliver hundreds of thousands of unique box experiences filled with everything from apparel and grooming products to home goods and cocktail kits,” said Bespoke Post co-founder Rishi Prabhu in the announcement. “We know the kinds of products our customers will love and can spot market opportunities for products that don’t exist yet.”
Bespoke Post says it will also launch brands in categories like homeware, apparel and shoe care.
-
Business7 days ago
TikTok Shop expands its secondhand luxury fashion offering to the UK
-
Business6 days ago
UnitedHealth says Change hackers stole health data on ‘substantial proportion of people in America’
-
Business6 days ago
Mood.camera is an iOS app that feels like using a retro analog camera
-
Business5 days ago
Tesla’s new growth plan is centered around mysterious cheaper models
-
Business4 days ago
Xaira, an AI drug discovery startup, launches with a massive $1B, says it’s ‘ready’ to start developing drugs
-
Business4 days ago
UK probes Amazon and Microsoft over AI partnerships with Mistral, Anthropic, and Inflection
-
Entertainment6 days ago
Furious Watcher fans are blasting it as ‘greedy’ over paid subscription service
-
Business5 days ago
Two widow founders launch DayNew, a social platform for people dealing with grief and trauma