Business
How to get your ads working, and whether PR is worth it
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.
Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.
You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program. See past growth reports here.
Without further ado, onto the advice.
How to get customer testimonials from hard-to-reach executives
Based on insights from Guillaume Cabane.
A customer testimonial from a well-known executive may be the social proof that improves conversion rates on your landing pages or in sales collateral. But executives of reputable companies are generally busy and difficult to reach.
Here’s how to get the testimonial:
- Contract with a freelance journalist who’s written for a reputable publication like the New York Times.
- Reach out to your executive customers with something like “Hey, we have a journalist who has previously written for NYT who’s interested in speaking to a few of our customers for a piece. Do you have 15 minutes for a quick call?”
- For $200 in freelancer time, you get a testimonial you can use (in the words you want) from a reputable executive. Be sure to figure out some way to make it worth the executive’s time.
-
Business6 days ago
Bluesky launches Ozone, a tool that lets users create and run their own independent moderation services
-
Entertainment5 days ago
‘The Gutter’ review: The right kind of stupid
-
Entertainment6 days ago
What’s going on with Boeing planes? Safety concerns prompt flyers to change their flights.
-
Entertainment4 days ago
SpaceX’s Starship just had fantastic firsts for spaceflight
-
Entertainment6 days ago
‘Manipulated’ photo of Kate Middleton pulled by media agencies. Why?
-
Business5 days ago
Paramount Global to sell stake in India’s Viacom18 to Reliance for over $500M
-
Entertainment3 days ago
‘The American Society of Magical Negroes’ review: A satirical near-miss
-
Entertainment5 days ago
‘Grand Theft Hamlet’ review: ‘Grand Theft Auto’ meets Shakespeare in this video game documentary