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Trump: Trade policy explained to him by EU using colorful flash cards



Juncker and Trump
President Donald Trump meets with European Commission President
Jean-Claude Juncker in the Oval Office of the White House in
Washington, U.S., July 25, 2018.

Reuters/Kevin Lamarque

  • European Commission President Jean-Claude Juncker
    reportedly used colorful cue cards to explain global-trade
    policy to President Donald Trump.
  • The Wall Street Journal reported that Juncker had
    around a dozen simple cards, all brightly colored and
    containing minimal information.
  • Trump is known for disliking lengthy memos and
    documents which contain too much detail.

European Commission President Jean-Claude Juncker reportedly used
colorful cue cards to explain issues of global-trade policy to
President Donald Trump during their meeting earlier this week.

According to a report from the Wall Street Journal on Thursday
Juncker and his team used the cards to simplify
complex issues for the president as a means of getting their
points across as effectively as possible. 

The Journal’s report says Juncker “flipped through” more than a
dozen cards, which had minimal information on them, and all
focused on a single issue. These included the automotive trade,
and regulatory standards for medicines, the report added, saying
that there were a maximum of three figures per card.

“We knew this wasn’t an academic seminar,” a senior EU
official who was at the meeting told the Wall Street Journal. “It
had to be very simple.”

Trump and Juncker on Wednesday agreed to the

of a deal
that would end the previously growing trade
tensions between the US and the EU. 

During the meeting, the EU agreed to import more American
soybeans and liquefied natural gas. Both sides agreed to work to
decrease industrial tariffs and adjust regulations to allow US
medical devices to be traded more easily in European

“This was a very big day for free and fair
trade,” Trump
said at a press conference after the pair’s meeting.

The EU’s use of flash cards is not without precedent. Trump
is well-known for his distaste for lengthy documents, and is said
to prefer single-page memos when deciding on policy.

In May 2017,
a report from Reuters
said that Trump likes “single-page
memos and visual aids like maps, charts, graphs and

A source quoted by Reuters said aides
also strategically put Trump’s name into “as many paragraphs as
we can because he keeps reading if he’s mentioned.”

You can read the Wall Street Journal’s full story, which includes
further details of the meeting, here.

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