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Scott Galloway: Facebook should fire Zuckerberg, Sandberg

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Mark Zuckerberg.JPG
Facebook CEO Mark
Zuckerberg ought to be fired by his board, marketing professor
Scott Galloway said Monday.

Reuters

  • Facebook
    ought to fire both CEO Mark Zuckerberg and Chief Operating
    Officer Sheryl Sandberg for the string of failures on their
    watch, marketing professor Scott Galloway said at Business
    Insider’s IGNITION
    conference Monday.
  • Zuckerberg holds majority control over Facebook, but the
    board ought to get the nerve up to fire him anyway, Galloway
    said.
  • Sandberg may be a feminist icon, but she still ought to be
    held accountable for Facebook’s scandals and fiascos, he said.

Facebook CEO
Mark Zuckerberg
may have effective control of the company,
but its board can and should fire him anyway, marketing expert
Scott Galloway said Monday at Business Insider’s IGNITION
conference in New York. 

And the company ought to fire Sheryl Sandberg, its chief
operating officer, while it’s at it, said Galloway, a professor
at New York University’s Stern School of Business.

Given all the failures that Zuckerberg and Sandberg have overseen
and the threat Facebook poses to democracy and civil society,
they ought to be replaced, he said. The only reason the board
hasn’t replaced Zuckerberg yet is because it’s weak and has
refused to stand up to him, he said. 

“He can and should be fired,” Galloway said.

Zuckerberg
holds more than half of the voting power at Facebook
, thanks
to special shares that give him extra votes. That power means
that he can appoint and fire the company’s board of directors at
will and by himself determine the outcome of any shareholder
vote.

Outside observers have said that power makes Zuckerberg
untouchable. In his talk, Galloway acknowledged that if
Facebook’s board fired Zuckerberg as its CEO, he could turn
around and force all of the directors to resign.


Read this:


Mark Zuckerberg is acting like a man who can’t be fired — and
the unique way his stock is structured could be why

Zuckerberg won’t burn down the castle


Scott Galloway_
Galloway, a professor at New York University, also
called on Facebook to fire Sheryl Sandberg, its chief operating
officer.

Business
Insider


But Galloway doubted Zuckerberg would do that. Such a move would
be a “five-alarm fire” to regulators, opening up the company to
even greater scrutiny from policymakers than it’s facing today,
potentially causing great damage to the company, he said.

“I don’t think [Zuckerberg] would burn down the castle to save
it,” he said.

Facebook has been reeling from a series of scandals and fiascos
over the last two years, including the hijacking of its systems
to spread Russian propaganda during the 2016 election; the
incitement of genocide against Myanmar’s Rohingya minority; the
leak of data on tens of millions of Facebook users to the Donald
Trump-linked data firm, Cambridge Analytica; and the exposure of
tens of millions of other users’ personal information in a
hacking attack. More recently, the company has come under fire
for hiring a public relations firm to conduct opposition research
on anti-Facebook groups and to attempt to link them to George
Soros, in a move that mirrored longstanding anti-Semitic smears.

Similar to the situation with Zuckerberg, Galloway said there’s
been too much handwringing over what can and should be done about
Sandberg, who has served as his top lieutenant and has overseen
many of the functions at the center of the company’s fiascos.
Sandberg is one of the few high-ranking female executives in the
tech industry and became something of a feminist icon with her
book, “Lean In.” There’s concern that attacks on Sandberg are
misogynist or, because she’s Jewish, anti-Semitic, Galloway said.

But
holding Sandberg accountable
for the record of failures
during her watch would be neither, he said. Instead, it’s what’s
necessary and what should be normal, he said.

“What do we do about Sheryl Sandberg? Fire her,” he said.

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