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Megyn Kelly’s NBC show had low ratings before blackface comments

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Megyn Kelly
Megyn Kelly
NBC/Megyn Kelly
Today


  • Megyn Kelly’s NBC show, “Megyn Kelly Today,” is in jeopardy
    after she made comments defending blackface this week.
  • But the show had already been a ratings nightmare for NBC,
    which signed Kelly for a reported three-year, $69 million
    contract last year.
  • “Megyn Kelly Today” averaged 2.4 million viewers a day in its
    first year, lower than the competition, ABC’s “Live with Kelly
    and Ryan,” and her former show at Fox News.
  • On top of the low ratings, Kelly has been unhappy with top
    executives at NBC and alienated colleagues, according to The New
    York Times.
  • CNN Business reported that NBC is prepared to cancel the
    show.

 

Megyn Kelly’s NBC show, “Megyn Kelly Today,” is in jeopardy after
the former Fox News host made racially insensitive remarks on
Tuesday’s show, in which she defended blackface during Halloween.

“But what is racist?” Kelly said during her program,
which airs weekdays at 9 a.m.

 “Because you do
get in trouble if you are a white person who puts on blackface on
Halloween, or a black person who puts on whiteface for Halloween.
Back when I was a kid that was okay, as long as you were dressing
up as, like, a character.”

Since then, Kelly has split from her talent agency,
CAA
, and did not appear on “Megyn Kelly Today” on Thursday.
She is likely to not appear Friday either, with repeat editions airing
instead
. According to CNN Business, which cited
anonymous sources, NBC is prepared to cancel the show, but
negotiations are still underway.

But “Megyn Kelly Today” was a risky bet even before Kelly’s
comments this week, and one that hadn’t been paying off for NBC,
which signed her for a three-year, $69 million contract last
year,
according to The Wall Street Journal
.

In its first year, Kelly’s show averaged 2.4 million
viewers a day, a drop of 400,000 viewers from that hour’s average
before she began hosting, according to Nielsen (via The New York
Times)

For comparison, 
ABC’s “Live with Kelly
and Ryan,” which also airs at 9 a.m., led “Megyn Kelly Today” in
ratings by an average of 747,000 viewers a day, according to
The Wall Street Journal, and
saw a spike when Kelly began hosting at NBC in that time slot.
And “The Kelly File” averaged 2.7 million viewers a day in her
last year at Fox News.

On top of the disappointing ratings and the blackface
comments, Kelly has been unhappy with top executives at NBC,
according to The New York Times, and
discussed with NBC News chairperson Andrew Lack a “winding down”
of her show earlier this month. 

She has also “alienated” colleagues, the Times reported,
with her coverage of certain sensitive topics, including how she
reported on sexual misconduct allegations against NBC
personalities Matt Lauer and Tom Brokaw.

On Wednesday, Kelly issued an apology during her show. But
according to the Times, Lack held a staff meeting later that day
in which he said, “There is no other way to put this, but I
condemn those remarks. There is no place on our air or in this
workplace for them.”

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