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Ivanka Trump fans race to stores, show support



Ivanka Trump
Ivanka Trump’s label is

Drew Angerer/Getty

  • Ivanka
    ‘s fashion company
    announced on Tuesday
    that it would be shutting
  • The news led to mixed reactions online. While
    boycotters of the brand celebrated on social media, some fans
    headed out to stores to pick up the remaining pieces of her
    collection and offered their support on Facebook.
  • Some items will continue to be manufactured and sold by
    the company’s licensing partners for at least the next few

Ivanka Trump, the president’s daughter and adviser, announced
on Tuesday she would be closing her brand
to focus on her
career in Washington.

The news created mixed emotions —
boycott-Trump supporters celebrated
 the decision as a
major victory in their campaign to stop companies from doing
business with the Trump family, while for loyal fans, it kicked
off a buying spree to pick up the last pieces of her

The Washington Post
 to one fan, 67-year-old Libby Hess, who was so
eager to show her support for Trump’s line that after she heard
the news of the brand shutting down, she began searching for
Ivanka Trump dresses online.

When she couldn’t find anything left in her size, she said
she drove to Macy’s, Marshalls and TJ Maxx, which have
continued to stock her collection
despite the efforts of

It took Hess three hours of searching before she came
home with a pair of black pants and a blouse.

“I’m very supportive of Donald Trump and his businesses,”
she told the Washington Post. Hess used to work as a budget
analyst for the federal government.

Others fans offered their support on social media.

“So sad that the same people screaming about how women
aren’t treated fairly in business were the same ones trying to
destroy yours.

My very best to you and your team. I
truly wish you the very best in your future endeavors. Your
clothing and shoe lines were beautiful, as are you. You are a
poised, intelligent businesswoman, and an excellent example to
little girls everywhere,” one consumer wrote on the
company’s Facebook page.

“I always shop the Ivanka label and love everything I have
purchased. I am so sad to see this news. I hope the Ivanka Trump
line comes back someday. No thanks to the jealous haters,”
another shopper wrote. 

While Ivanka Trump had stepped down from the day-to-day
operations of her fashion label in 2017, she is still listed
online as being the founder of the company and
generated income from the business
, to the tune of $5 million
in 2017. 

While her father’s presidency has given the company more
attention, it hasn’t always played in its favor. According to

The Wall Street Journal
, online sales surged at the company
in 2016 and early 2017 after it was thrust into the limelight
during the election, but since then have trended downwards.

According to Rakuten Intelligence, which looks at aggregated
receipts from online purchases, in the past twelve months sales
for Ivanka Trump products on those sites had fallen almost 45%
compared to a year ago,
the Wall Street Journal

In the past two years, it has also been a central target of a
boycott movement headed by Shannon Coulter, a brand and digital
strategist, who set up the #GrabYourWallet hashtag to encourage
people seeking a way to take concrete action against President
Donald Trump to boycott companies — large and small — that do
business with the family.

As a result, several brands such as Nordstrom,, and Gilt dropped the
Ivanka Trump fashion line in the past year. In

Hudson’s Bay became the latest store to do so
, citing
poor performance as the reason for doing so.

Trump’s line of clothing, shoes, and accessories will continue to
be manufactured and sold by the company’s licensing partners, a
representative for the brand said Tuesday.

That means shoppers will
continue to be able
to purchase Ivanka Trump products at
retailers including Lord & Taylor, Dillards, Bloomingdales,
Zappos, Amazon, and Von Maur, among others, for at least several

Abigail Klem, who took over as president of the company
when Trump stepped down from day-to-day operations in 2017, said
in a statement that she and others at the company are “incredibly
proud of the brand we have built and the content and product
we’ve developed.”

“We’ve seen strong sales since the brand’s inception, which
continued through this year with the successful launch of our
rapidly growing e-commerce business,” Klem said.

Read more about Ivanka Trump’s brand:

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