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Ivanka Trump brand’s online sales dropped in last year: report

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Ivanka Trump
Ivanka Trump’s namesake fashion brand is shutting
down.

Getty/pool

  • Ivanka
    Trump
    ‘s namesake brand has announced it will begin to

    wind down its operations.
  • The brand launched its own online store in early
    2018.
  • By June 2018, online sales were down nearly 45%
    year-over-year across Amazon, Macy’s, Bloomingdale’s, and
    Zappos, the Wall Street Journal reported. 
  • The brand has been the target of boycotts since the
    beginning of President Donald Trump’s campaign.

Ivanka Trump is pulling the plug on her namesake fashion brand.

The brand
announced on Tuesday
 that it would be winding down its
business. 

“After 17 months in Washington, I do not know when or if I
will ever return to the business, but I do know that my focus for
the foreseeable future will be the work I am doing here in
Washington,” Trump said in a statement. “So making this decision
now is the only fair outcome for my team and partners.”

The brand has had a rough go of it ever since Trump’s father,
Donald Trump, ran successfully for president. It has been the
target of boycotts from left-leaning activists critical of the
president, and brands including Nordstrom dropped the brand,
citing poor sales.

The exact figures are hard to guess, as the private company does
not release data on sales. The company launched its own online
store in early 2018, saying it was following the market to where
consumers shop. 

“We’ve seen strong sales since the brand’s inception, which
continued through this year with the successful launch of our
rapidly growing e-commerce business,” the brand’s president,
Abigail Klem, said in a statement about its shutting down on
Tuesday. 

The brand’s products are also for sale online
at Amazon, Macy’s, Bloomingdale’s, and Amazon
subsidiary Zappos.com. By June, sales for Ivanka Trump products
on those sites had fallen almost 45% compared to a year ago,
according to Rakuten Intelligence, which looks at aggregated
receipts from online purchases,
the Wall Street Journal
 reported.

Though the brand is winding down,
its products will still be available
for some time as
licensing contracts expire, a spokesperson said
Tuesday. That means shoppers will continue to be able to
purchase Ivanka Trump products at retailers including Lord &
Taylor, Dillards, Bloomingdales, Zappos, Amazon, and Von Maur,
among others, for at least several months.

Read more about Ivanka Trump’s brand:

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