- Ivanka Trump‘s fashion company announced on Tuesday that it would be shutting down.
- “After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington,” she said in a statement.
- Here is a look back at her fashion business career.
Ivanka Trump’s fashion label is closing up shop.
On Tuesday, the first daughter and White House adviser informed fans that she would be closing down her business of seven years to focus on her work in Washington.
“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington,” she said in a statement. “So making this decision now is the only fair outcome for my team and partners.”
Abigail Klem, who took over as president of the company when Trump stepped down from day-to-day operations in 2017, said in a statement that she and others at the company are “incredibly proud of the brand we have built and the content and product we’ve developed.”
“We’ve seen strong sales since the brand’s inception, which continued through this year with the successful launch of our rapidly growing e-commerce business,” Klem said.
The brand was thrust into the limelight when Trump’s father, Donald Trump, was elected president in November 2016. Initially, this played in its favor: according to The Wall Street Journal, online sales surged at the company in 2016 and early 2017.
Since then, it has come under increased pressure as anti-Trump supporters call for consumers to boycott the brand and any of the stores that stock it.
Take a look at the story behind the brand below: