Connect with us

Politics

Ivanka Trump brand shuts down, boycotters celebrate

Published

on


ivanka Trump
Ivanka Trump is closing her fashion
label.

Mark Wilson/Getty
Images


  • Ivanka
    Trump
     is
    closing
    her fashion label. 

  • “After 17 months in Washington, I do not know
    when or if I will ever return to the business, but I do know
    that my focus for the foreseeable future will be the work I am
    doing here in Washington,” she said in a statement on
    Tuesday.

  • The brand has been the
    target of a boycott movement
    for the past two years.
    Boycotters of the brand are now celebrating on social
    media. 

Boycott-Trump supporters celebrated a major victory on Tuesday
after Ivanka Trump announced her namesake brand would be shutting
down. 

“After 17 months in Washington, I do not know when or if I
will ever return to the business, but I do know that my focus for
the foreseeable future will be the work I am doing here in
Washington,”
Trump
said in a statement on Tuesday. “So making this
decision now is the only fair outcome for my team and
partners.”
 

The company has been the target of a campaign launched in
October 2016 by Shannon Coulter, a brand and digital strategist,
under the #GrabYourWallet
hashtag
. Coulter encouraged people seeking a way to take
concrete action against President Donald Trump to boycott
companies — large and small — that do business with his family.

As a result, several brands such as Nordstrom, Jet.com, and Gilt
dropped the Ivanka Trump fashion line in the past year. In July,

Hudson’s Bay became the latest store to do so
, citing poor
performance as the reason for doing so.

Coulter addressed the closure in a series of tweets on
Tuesday afternoon. 

“Yes, it’s true: Ivanka Trump is shuttering her fashion
line. Things may be close at the polls. They are not at the cash
register. The big hearted, fair minded people hold the majority
of the consumer power and we vote every single day,” she tweeted.

Now, some social-media users are celebrating the company’s
closure on Twitter.

 

Abigail Klem, who took over as the president of the company
when Trump stepped down from day-to-day operations in 2017, said
in a statement that she and others at the company are “incredibly
proud of the brand we have built and the content and product
we’ve developed.”

“We’ve seen strong sales since the brand’s inception, which
continued through this year with the successful launch of our
rapidly growing e-commerce business,” Klem said.

“I know that this was a very difficult decision for Ivanka and I
am very grateful for the opportunity to have led such a talented
and committed team,” she continued. “When faced with the most
unique circumstances, the team displayed strength and optimism.”

Read more about Ivanka Trump’s brand:

Continue Reading
Advertisement Find your dream job

Trending