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Every winning slogan from US presidential campaigns, 1948-2016



In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose.

While campaigning on a whistle stop tour of the country, a supporter yelled “Give em’ hell, Harry!” At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general’s supporters.

He went on to trounce Republican Thomas E. Dewey in the election.

While the campaign’s official slogan was “I’m Just Wild About Harry” — a reference to the lyrics of a popular 1921 song — another more famed slogan associated with the 33rd president is “The Buck Stops Here,” which Truman had written on a sign he kept on his desk.

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