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Deepfake video on Mark Zuckerberg surfaces on Instagram

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A fake video of Facebook CEO Mark Zuckerberg created using “deepfake” technology has emerged on Instagram, in yet another example showing how AI can be used to construct phony content that’s easily shareable through social media.

The video, which was first spotted by Vice, was posted by an Instagram account known as @bill_posters_uk, and was reportedly created by artists Bill Posters and Daniel Howe along with advertising firm Canny. As Vice reports, it was created as part of an exhibit, called “Spectre,” for the Sheffield Doc Fest, a documentary festival taking place in the United Kingdom.

“Imagine this for a second,” the fake Zuckerberg says in the video, which was edited to look like a news clip. “One man with total control of billions of people’s stolen data. All their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future.”

The video was posted four days ago and has nearly 2,000 views at the time of this writing.

While the video certainly has a few hints that indicate it’s a fake — such as Zuckerberg’s voice, and the way his mouth moves — it highlights the growing concern over deepfake technology, an artificial intelligence-powered technique that can be used to falsely put words in anybody’s mouth, as we see here.

Business Insider has reached out to Instagram and Facebook about whether the faked video of Zuckerberg violates their policies. We’ll update if and when we hear back.

Last month, The Washington Post reported that a video of House Speaker Nancy Pelosi that had been slowed down to make it sound as if her words had been slurred circulated on Facebook, YouTube, and Twitter. Instead of removing the video, Facebook notified users who attempted to share it that the clip was fake.

The doctored Pelosi video is just one instance in which manipulated videos had been used for malicious purposes. While the Pelosi video wasn’t exactly a deepfake, doctored videos have become a source of misinformation and other problems: Over the past year, deepfakes have increasingly been used to display a person’s face on another person’s body in pornographic videos, with celebrities often being targeted.

Others have used the technology to highlight the potential risks it poses. Last year, a fake video showing former President Barack Obama cussing and insulting President Trump circulated online, which turned out to be a project created BuzzFeed, Monkeypaw Productions, and comedian and director Jordan Peele. It was an effort to showcase the dangers of deepfake technology.

The recently-published deepfake of Zuckerberg is also meant to promote awareness, but not necessarily around the dangers of AI.

“This will change the way we share and tell stories, remember our loved ones, and create content” Omer Ben-Ami, one of Canny’s cofounders, said to Vice, adding that he sees the tech as “the next step in our digital evolution.”

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