millennial on phone woman phoneAre you an engineer or an “innovation alchemist?”Mikhail Goldenkov/Strelka Institute

  • “Rock star” and “ninja” are becoming increasingly common job titles.
  • Companies across America are bidding farewell to terms like “associate” and introducing ones like “evangelist” as a way of attracting younger employees.
  • We looked at job postings around the country and found 17 of the most unusual titles — and what the job actually entails. 


Jobs with “guru,” “ninja,” and “magician” in the title used to just apply to, well, actual gurus, ninjas, and magicians.

Then along came tech companies like SCVNGR, where the chief operating officer had the job title of “Chief Rockstar.”

Now, more traditional companies are starting to pick up on these wild job titles to brand themselves as forward-thinking and recruit millennials

Take Fidelity Investments, who is seeking a “customer relationship advocate” in Salt Lake City, Utah. The 72-year-old company notes in the job posting, “Yes, we are in financial services, but not in the competitive and old-fashioned way you might be thinking.”

We looked at job postings around the country at companies big and small to find the zestiest job titles. Here are the 17 most unusual openings, and what each role actually does.

Do you have an unusual job title? How do you feel about it? Email the reporter at [email protected].