Steve Jobs interviewed former GE and NBC exec Beth Comstock in 2005

“I
realized I was being felt out.” Steve Jobs and Beth Comstock
pictured.
Skye Gould/Business Insider,
Michael Seto/Business Insider, Justin Sullivan/Getty
Images

• Steve
  Jobs interviewed former GE and NBC exec Beth Comstock for a
  job in 2005.
• Comstock remembers chatting with him for an hour before
  Jobs offered her the position of general manager at iTunes,
  which she declined.
• Jobs then invited her to take a walk with him, after
  which he offered her to work directly for him, and she turned
  him down again.

As the head of digital at NBC, in 2005, Beth Comstock was
responsible for coordinating with Apple to get NBC’s digital
content on iTunes.

That meant she worked closely with Eddy Cue, vice president at
iTunes and Steve’s “right-hand man.”

In her new book, “Imagine
It Forward,” written with Tahl Raz, Comstock recalls the
somewhat surprising turn her relationship with Apple took from
there. Cue approached Comstock about working for him, as a
general manager for iTunes.

In November, Apple cofounder and CEO Steve Jobs called Comstock
personally to “seal the job offer,” she writes. “It came so out
of the blue that I couldn’t think of anything to say, except that
anyone would be stupid to not consider such a great opportunity.”

Comstock traveled to Cupertino to meet with Jobs. She remembers
sitting in his “stark-white conference room next to his office.”
She writes, “Steve seemingly materialized out of nowhere in his
black mock turtleneck and jeans. He was smaller in person than I
expected.”

For an hour, they discussed projects Comstock had worked on at
General Electric (then NBC’s parent company) and NBC.

“He didn’t make any specific offers or mention a title other than
iTunes management,” Comstock writes. “I realized I was being felt
out. It was all very Jedi.”

A few days later, Comstock received a message from Jobs on her
cell phone: “This is Steve Jobs. I just wanted to say how much
we’d like to have you work for us at Apple. We’re about to make
something really big happen. You haven’t seen anything yet. If
you have any questions, I’m happy to talk to you directly.”

Though Comstock was torn, she ultimately turned down the job
offer, largely because “the environment seemed very command and
control, and I had been trying to get away from that environment
at GE/NBC.”

Jobs wasn’t deterred. Two months later, he called Comstock again:
“I understand why you didn’t take that role with iTunes. I get
it, it wasn’t big enough for you. But I have an idea for another
role. When can you come to see me?”

When Comstock said she’d be in San Francisco in two weeks, Jobs
suggested that they “take a walk.” Jobs talked about issues
around sustainability and asked Comstock to tell him more about
Ecomagination, GE’s clean technology business strategy.

Finally, he made his case: “I want you to work at Apple. So
here’s what I have in mind. You’ll work directly for me. I need
someone who can help us get a better handle on the environment.
We’re not where we need to be, and I’m committed to doing a much
better job on the green front. And I think there are other things
you’ll do down the road.”

Jobs was notorious for his relentless pursuit of people he wanted
to work for him

Jobs used a similar strategy with other executives he was hoping
to recruit.
Fast Company reports that, in 1997, Jobs interviewed James
Green, who was then working for the Walt Disney Company in Asia,
for a position at Pixar Animation Studios.

Green told Fast Company that the interview took place at Jobs’
home, and felt more like a conversation. Jobs wanted Green to
manage the relationship between Disney and Pixar — and Green
declined. So Jobs offered Green another position: managing
marketing for Pixar’s short film department.

Green accepted the second offer, realized during the first week
of work that he was essentially doing the job he declined, and
resigned a few months later.

As for Comstock, she was torn regarding Jobs’ second job offer —
but again, she
turned him down, telling him honestly that she didn’t want to
uproot her family. “You have to take care of your family first. I
understand,” Jobs said. “I’m sorry. But I understand.”

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