Morgan Stanley invests $30M in Samanage, a Zendesk and ServiceNow competitor

IT and customer service
company Samanage
Samanage

• Samanage, a cloud-based customer service platform, has raised
  $30 million.
• Morgan Stanley Expansion Capital led the investment round.

Customer service and IT company Samanage wants to dethrone it
competitors Zendesk and ServiceNow, and now it has another $30
million to work with.

On Thursday, Samanage announced its series D funding led by

Morgan Stanley Expansion Capital, the largest funding round
it has had to date. In total, this 11-year-old North
Carolina-based company has raised $74 million, and it now has
more than 2 million users. With the funding, Samanage, plans to
continue investing in its products, such as Samanage for
Salesforce, as well as sales and marketing efforts.

“A lot of what we’ll be doing is investing across the portfolio
in terms of execution to go ahead and continue to take on those
competitors like Zendesk and ServiceNow,” Steve Stover, VP of
Product at Samanage, told Business Insider.

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What differs Samanage from its competitors is its focus on
employee service across departments, including
IT, HR, finance, marketing and more, Stover says.

“The investment from
Morgan Stanley is a validation in our market,” Stover told
Business Insider. “ServiceNow is focused on IT rather than
getting into other markets. It creates a unique opportunity for
now where we position it around service for employees.”

Samanage will also start investing in artificial intelligence to
predict the best steps to take in customer service and
IT.