Harry's Shaving 20Harry’s cofounders and co-CEOs Jeff Raider and Andy Katz-Mayfield.Hollis Johnson

  • Choosing a business partner (or choosing not to have one) is one of the most important decisions an entrepreneur makes.
  • On Business Insider’s podcast, “This Is Success,” we’ve discussed navigating partnerships with the founders of Lyft, Harry’s, Drybar, and GOAT, as well as a promoter working with clients like Drake and Mary J. Blige.
  • Common lessons concern defining clear responsibilities, sharing a vision, and setting personal boundaries — lessons that also apply to leading teams.

One of the most popular cliches about business partnerships is that they’re like marriages. And while that might sound corny, it’s true in many ways.

Building your business is like building a family. You’ll share joyous occasions, and you’ll have fights that threaten to tear everything apart. But when you agree to a partnership, you’re deciding to go through all of this, the good and the bad, together, because you believe that it’s better for both of you than going it alone.

We’ve interviewed many cofounders on Business Insider’s podcast “This Is Success,” and we’ve collected the best advice on navigating the ups and downs of working with a partner, from the founders of ride-sharing company Lyft, personal care company Harry’s, blowout salon chain Drybar, high-end sneaker retailer GOAT, and one of New Orleans’ premier event businesses.