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Facebook opens pop-up store at Macy’s

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Macy's
Facebook’s new pop-up at
Macy’s.

Business Insider/Mary
Hanbury


  • Facebook is
    partnering with Macy’s to
    bring a selection of brands that are sold on Facebook and
    Instagram to its stores. 
  • These brands will be showcased in the department store’s
    pop-up area, “The Market,” which launched earlier this year as a
    way to bring lesser-known brands to the store.
  • Facebook is following in the footsteps of Amazon,
    which has been growing its brick-and-mortar presence in
    the United States through its acquisition of Whole
    Foods
    , a
    partnership with Kohl’s
    , and new temporary and
    permanent stores. 

Facebook
wants in on retail. 

On Monday, the social network announced a new
partnership
with Macy’s
to bring a selection of smaller brands sold on Facebook and
Instagram to its stores.

These brands will be showcased in the department store’s pop-up
area, “The Market,” which launched earlier this year as a way to
bring lesser-known brands into stores. Roughly 100 different
brands sold on Facebook and Instagram will be featured in nine
Macy’s stores through February. 


Facebook/Macy's
Mented was previously only
sold online.

Business Insider/Mary
Hanbury


Facebook is following in the footsteps of Amazon, which has
been growing its brick-and-mortar presence in the United
States through its acquisition of Whole Foods, a partnership with
Kohl’s, and new temporary and permanent stores. 


Read more:

Amazon’s new line of stores is its latest huge bet in defiance of
the retail apocalypse

In addition to growing its fleet of bookstores and
launching the Amazon Go stores, it
 recently
opened a new store concept, known as Amazon 4-star, that stocks
only items that have an average customer rating of
four stars or above on its site — 
the best of
the best, it says.
These stores have a mix of
products, from Amazon’s own devices and other consumer
electronics to kitchen and home products, toys, games, and
books.

Since Amazon opened its first 4-star location in
September
, two more have joined the store fleet. 

Amazon has also been rolling out
pop-up stores in various malls
and opening store-in-store
locations at various Kohl’s stores. These micro-stores
carry an assortment of Amazon products and accessories, enabling
customers to test out products in person. 

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