Brex startup spent only $300K to cover San Francisco with billboards

Pedro Franceschi (left)
and Henrique Dubugras are the cofounders of
Brex.
Brex

• San Francisco is covered with billboards for Brex, a
  startup that provides corporate credit cards to
  startups. 
• Plenty of startups find opportunities to brag about
  spending so little money on marketing,
  but 
  Brex cofounder and CEO Henrique
  Dubugras says the ads were worth every penny.
• Brex, which has raised a total of $57 million in
  funding from Peter Thiel and Y Combinator, spent only $300,000
  on the ads plastered on bus stops, buildings, and
  billboards.

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In San Francisco, there are few places to escape them.

Jet-black billboards advertising
Brex, a startup that offers the first corporate card for
startups, loom over the streets and sidewalks. 

The startup appears to have gone all-in on marketing, with
posters on bus stops, sides of buildings, and billboards
concentrated in the South of Market neighborhood, which is home
to many startups.

In a Thursday night fireside chat with Business Insider and Brex
cofounder and CEO Henrique Dubugras, a member of the audience
asked Dubugras to explain his thinking behind “taking over San
Francisco” with billboards and reveal how much the campaign cost.
…

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