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Brex startup spent only $300K to cover San Francisco with billboards



brex credit cards for startups 3
Pedro Franceschi (left)
and Henrique Dubugras are the cofounders of


  • San Francisco is covered with billboards for Brex, a
    startup that provides corporate credit cards to
  • Plenty of startups find opportunities to brag about
    spending so little money on marketing,

    Brex cofounder and CEO Henrique
    Dubugras says the ads were worth every penny.
  • Brex, which has raised a total of $57 million in
    funding from Peter Thiel and Y Combinator, spent only $300,000
    on the ads plastered on bus stops, buildings, and


In San Francisco, there are few places to escape them.

Jet-black billboards advertising
, a startup that offers the first corporate card for
startups, loom over the streets and sidewalks. 

The startup appears to have gone all-in on marketing, with
posters on bus stops, sides of buildings, and billboards
concentrated in the South of Market neighborhood, which is home
to many startups.

In a Thursday night fireside chat with Business Insider and Brex
cofounder and CEO Henrique Dubugras, a member of the audience
asked Dubugras to explain his thinking behind “taking over San
Francisco” with billboards and reveal how much the campaign cost.


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