ASICS store in NZ showed porn for 9 hours on giant TVs after hack

An ASICS store in the center of News Zealand’s largest city played porn on its storefront screens for nine hours on Sunday after a cybersecurity breach.

“This morning an unknown person gained access to the screens above our Central Auckland store and some objectionable content was displayed on the screens,” ASICS New Zealand wrote on Facebook on Sunday.

Pornography played from 1 a.m. until 10 a.m. on screens above Queen Street, the city’s main shopping street, according to witnesses who spoke with The New Zealand Herald.

A security guard on duty in the area, Dwayne Hinango, told the Herald: “Some people were shocked, but others just stopped and watched.”

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Hinango said he saw the video running for at least two hours, from 8 a.m. to 10 a.m. local time. The store opens at 9.30 a.m. on Sundays.

Videos posted to social media and reviewed by Business Insider show the pornography playing while bystanders watch in disbelief.

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The store’s manager, who identified himself as John to the Herald, said: “Screens were immediately turned off to the units immediately when they turned up for work on Sunday.”

“Clearly this is an embarrassing situation.”

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One bystander, Tanya Lee, who walked past with her seven-year-old child told the Herald the content was “totally inappropriate and offensive.”

The New Zealand branch of the Japanese sneaker giant wrote on Facebook “We would like to apologise to anyone who may have seen this.”