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Apple’s Jony Ive is leaving the company to create his own design firm

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Jony Ive, Apple’s longtime design chief, is leaving the company, the firm announced on Thursday. He will be launching his own independent design company, and Apple will be among its primary clients.

“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,” Apple CEO Tim Cook said in a company statement. “After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

Apple’s design team leads, Evans Hankey, vice president of industrial design, and Alan Dye, vice president of human interface design, will now report to Jeff Williams, the firm’s chief operating officer.

Ive has led Apple’s design team since 1996 and has become one of the company’s most iconic public figures. He’s been responsible for the design of Apple’s hardware and software, product packaging, Apple’s retail stores, and the company’s new Apple Park campus which opened in 2017. He’s also been honored with a number of awards, including being named the Design Museum London’s first Designer of the Year in 2003 and earning the Cooper- Hewitt National Design Museum’s Product Design Award in 2007.

This story is developing…

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